Does Your Target Market SEE You? Turn up the Wattage

Does Your Target Market SEE You? Turn up the Wattage

Copyright © 2005 Beth Woodward, CPCC, CEK

Pinnacle Coaching Associates http://www.marketingontheplayground.com/







One day I discovered that I was doing everything right. Why

weren't the clients coming? Metaphorically speaking I was

operating at a 25-Watt bulb. What is your wattage? Your future

clients can't see you sitting at your desk. If you're marketing

with a 25-watt bulb your prospective clients may see you but

unless you shine brightly and consistently, you will stay in

the shadows.



When building a plan for greater visibility you want to look at

several things.



1) Making sure you are aiming your light at the right target

market. If you are just beginning in your field there is a

tendency to spread a wide net. Once you gain more experience

you find there are particular clients you really want to focus

on. Then you have your more specific target market. The most

non-effective way of shining your light is pointing it in all

directions as if you were searching. Be focused.





2) What type of visibility tactics do you enjoy? This is

important. If you don't enjoy what you are doing it will

come across in your message.



Examples:



If you enjoy speaking, what groups fit your criteria for your

target market? Then, you might think of what groups fit the

environment you enjoy. Once you have determined that, make those

introductory calls to the group leaders and get on their speaking

docket.



If you enjoy writing, what style of writing do you like? Mine

happens to be writing from the heart through actual experiences.

It is usually in story form. It reflects learning's and provides

positive viewpoints giving others room to grow. The bottom line

is, if you like to write - then write! Do it in your style and

get your stories out to your market.



If you enjoy facilitating what could you bring as a sampling of

your work. I have a friend with an Improv business. She and her

staff host an open house at different times during the year to

let the public "experience" what they do. They invite current

and past clients as well as new possibilities. In Person and

Sampling is most effective for them to build their database as

well as client base.



I could go on but I bet you get the idea. Whatever approach you

use, pay attention to what you enjoy and the strengths you have.

Don't be afraid to be creative. That's when your uniqueness will

shine.





3) Find other businesses that compliment what you do and visa

versa. I have just approached several coaching and alternative

healthcare website owners to offer article content. I provide

the articles at no charge and they provide their database with

the information. It is a win/win opportunity. I have a peer

and friend with http://www.nurse-entrepreneur-network.com who

consistently looks for complimentary content that will benefit

her client base. She has already requested this article be on

her database before it's ready to go. There are many publishers

on the Internet that will place your article on their website

at no charge for other business owners to pick up. i.e.

http://www.ezinearticles.com and http://www.authorconnection.com.



There are also other websites that have a range of what they

charge to publish your work i.e., http://thephantomwriters.com

or http://www.getslightlyfamous.com. (provides the Slightly

Famous Marketing Plan Guide for free when you sign up for their

free newsletter)



What will you do to be seen? Think about what you enjoy, what is

most effective for your product or service and get out there and

DO IT! Consistency is the key. Choose one or two marketing

approaches, stick to the plan and work it. You will be happy

with the results.



To learn more about finding the marketing style that fits best for you see http://www.marketingontheplayground.com.







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Beth Woodward, CPCC, CEK (Chief Executive Kid).

Beth is the creator of the popular

Marketing On The Playground(TM) Program,

Women's "Brain" -Storming On The Playground(TM),

and is the author of the

Marketing On The Playground(TM) Storybook...eBook.

Visit Beth at: http://www.marketingontheplayground.com